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Safe Manufacturing? Prove It Brian McLaughlin’s behind-the-scenes role at National Premium (NP) is critical to clients’ success. Clients just don’t know it. As Director of Global Sourcing & Global Operations, product safety and product quality are among Brian’s key concerns. It’s his job to ensure that every product we custom manufacture or purchase direct from one of our preferred suppliers meets the compliance standards of the country where it will be shipped. “In the past 12 months we shipped merchandise from the United States and Asia to Japan, Brazil, South Africa, Australia, even Iceland,” explains Brian, who joined NP five years ago as Managing Director of the Hong Kong office and relocated to the headquarters office one year ago. “Every country has its own requirements so products need to be tailored differently.” A few years ago, for example, NP branded a mini-fridge for a client whose recipients of the gift were in the U.S., Germany and Japan. To meet compliance for the Japanese Ministry of Health, Labour and Welfare, the light in the refrigerator had to be removed; it was viewed as a safety hazard. Another example of global regulatory standards NP had to address was for a sports bottle for a client’s U.S. and Japanese audiences. The plastic materials used in the individual components forming the main lid had to be manufactured differently for Japanese compliance vs. the Food and Drug Administration in the U.S. Bottom line, says Brian, “Our suppliers must be able to meet the standards for each country and prove it.” As demanding as Brian and his team are, NP’s suppliers are viewed and treated as partners. At the headquarters office, suppliers have a standing, open invitation to visit account executives or use the Supplier Desk if they need a place to work while in the area. They are invited to a Supplier Summit each July where Brian discusses how NP has been performing; he then opens the floor for suppliers to share ideas and/or constructive criticism on how NP can be a better customer-partner. When suppliers asked for more “face time” with NP’s account executives, NP organized a “Supplier Speed Dating” style event, enabling account executives and suppliers to meet one-on-one in several 20-minute sessions about possible projects and new products. At an industry tradeshow each January, Brian meets with suppliers to discuss suggestions for improvement, expectations for the coming months, and if there were any performance issues during the past year. In 2013 Brian will visit a number of NP’s suppliers at their manufacturing plants. (The first three visits are scheduled for Q1.) “What we do well for our customers is greatly due to the success of our supplier relationships,” he says. “Getting to know more about our suppliers’ operations in depth -- how they process and produce product – will further benefit NP and our customers.” |
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