StanKraftimage
No. 4 January 2007 Ask for Samples Request a Quote Place an Order
From the field
sample
This switch is used in the medical industry for automated laboratory testing for DNA research and testing. (Are you a CSI fan? If so, you’d appreciate this product!) We’ve successfully manufactured several thousand of these switches, with a unique circuit board based design with embedded LEDs.
sample
What’s interesting about this membrane switch design is that it’s environmentally resistant. It has to be field durable because it’s a Cow Carousel, and that means cows kick it and, umm, mess on it (no way to housebreak a cow!). We’ve successfully manufactured 1,000 of these switches to date.
     
  We’ll respond to your inquiry within 24 hours!
       

Solving the Seemingly Unsolvable

Kevin Caruso Director of SalesAlong with telling tales and showcasing projects we’ve done, from time to time in this e-bulletin I’m going to toot our horn. Hope you don’t mind the occasional direct plug.

Last year we were approached by a company that supplies the locksmith industry with automatic key cutters. The electronic keypad had been produced by another membrane switch company – gasp, a competitor! – but according to the manufacturer of the product, the switches failed 45% of the time in the field. The keypad buttons either accidentally activated or falsely activated. Ouch!

The key cutter company tried in vain to get its switch company to solve the problem. They wouldn’t. Or couldn’t. No matter. They gave us a sample of the switch and asked for help.

Once we took the switch apart we quickly identified the problems. First, the spacer layer between the circuits was too thin and keys kept shorting. In addition, they affixed the tactile dome outside of the circuit. This can permit the dome to snap but not activate the circuit, causing a false reading.

Our prototype run of 50 pieces resulted in zero failures in the field. Ditto with the first production run of 200 pieces. We expect to have a long and happy relationship with this client.

Over the years we’ve established ties with many companies through this process. Be assured that we mess up from time to time as well (Murphy visits on his own timetable). But we work to resolve problems when they arise.

Moral of the story? If a product isn’t working, please speak up. Don’t settle for mediocrity! From an engineering standpoint, I assure you we know our stuff. Give us the chance to make you look good and operate seamlessly on all of your membrane keypads. You won’t be disappointed!

As always, feel free to call me at 888-268-8068, ext. 222, or send me an e-mail if you’d like to talk about a new design or an existing product. I’m here to help.

Phenomenal Regards,
signature
Kevin Caruso
kcaruso@stankraft.com

Next Issue: Treat All Prospects Equally
5500 West Touhy Ave. Skokie, Illinois 60077 Ph: 888.268.8068 847.676.2222 FX: 847.676.2255 www.stankraft.com 100% women-owned enterprise