With more than 30 million men and women playing golf these days, there’s a lot of potential for your corporate identity to be worn on their sleeves. That means exposure to key buyers, since 43% of players are managers or executives at various companies and corporations.  

To make it out of the closet and onto the greens, your golf-related promotional apparel must fit a few key guidelines.  

First, consider branding. Perhaps no other sport requires more thoughtful attention to brand association than golf. Fortunately, today’s promotional apparel market offers some of the biggest brand names in the field: Greg Norman, Adidas, Nike, Callaway…to name a few. Do you want your company to be linked to the “Shark” or the “Tiger”? We can fit the right brand-image to your corporate identity and price point.

Second, think about performance. The latest apparel choices combine multifunction with performance. Fabrics that offer odor-control, moisture management and body-mapping (for superior range of motion) allow you to give a promotional apparel gift that will truly be worn in comfort and with athletic appreciation. We can help you sort through all the technical fabrics on the market to find those that perform the best.

Third, seek fashion. For example, choose women’s and men’s styles rather than a unisex selection. Look for stylish details such as windowpane or jacquard patterns in the weave, zip-in/out sleeves for wind-shirts, luxury fabrics from Egyptian cotton to silk blends. And, of course, consider the imprint. Choose methods such as tone-on-tone embroidery to make a subtle, sophisticated impression that will be worn proudly. Logo location could be the traditional left chest, or use a less obvious placement such as a sleeve band or bottom-left hem.

Last, remember accessories. Coordinate golf caps, towels and bags with your apparel for a total, polished gift or tournament uniform.

Whatever your golf apparel program, give me a call at 212-868-1813 or send me an e-mail…together we’ll take your corporate message out to the course in style!