Certain times of the year just beg for a sense of renewal – New Year’s Day, spring, Earth Day... you get the idea. It’s not too early to start planning ahead for 2010, and we know an invigorating array of promotional products to celebrate those occasions or to tie into any campaign with a message geared toward a “fresh” approach. Here are a few examples:
 Plan a Q1 direct-mail piece to set the tone for the year. Inexpensive, lightweight items include perfumed sachets or scratch-and-sniff stickers. Your message: “We’ve got fresh ideas for your business this year.” Add a phone number or web site and you’ll be in sight and in mind by engaging multiple senses.
 Leverage custom-shaped air fresheners to trigger desire. Just about any business can make this low-cost, high-visibility concept work as a mass giveaway or mailing enclosure. For example, a car-shaped air freshener infused with a “new car” scent sets the aura for automobile dealers or auto-detailers trying to stir car-owners’ yearning for the latest model or cleanest set of wheels. A tree-shaped, pine-scented freshener opens the door for clever copy such as, “Pining for lower prices?”
Show associates you care with scented gifts to refresh the soul. Give them a “Freshen Your Workday” kit. Include a scented candle, lavender-infused antibacterial gel, scented pen and herbal tea packets. The recipient will appreciate the gesture and become more productive as a result.
 Make the most of promotional products with antibacterial properties. There are pens with antibacterial coatings, thin sleeves of scented paper-soap to keep in wallets or purses and antibacterial towelettes in logoed packets. A unique gift is aloe-plant stalks that can be planted by the recipient. Distributed in plastic imprinted wrap, this gift is truly refreshing and healing – not to mention perfect for a message of growth.
Whichever approach you choose, a creative twist on the concept of providing your target audience with fresh ideas is certain to generate curiosity among recipients. To talk about this idea, give me a call or send me an e-mail!
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