 Have you ever thought about promoting your business to schools and universities? You should, because students control billions of dollars in spending and are major influences on many purchases made by their parents.
How can a machine tool company or life insurance agent or pizza place tap into the education market? Print advertising is perhaps the most common way, but it’s hard to know whether your message is getting through and if it has any staying power.
 Another way – a better way – is to get involved with schools and colleges using promotional products. Consider your local sports teams. They all need game calendars, a magnetic version of the football teams’ fall schedule, and school bumper stickers – with your firm’s name on them, of course – are an easy way to gain some exposure for your business. Other promotional possibilities include things like:
 Think of it as an alternative or ancillary to your regular advertising program. By supplying such products “courtesy of (your name here)” you reach an important new audience of current and future customers and establish a relationship that can last years, even decades.
You can either distribute these items via your regular advertising (“Mention this ad and get a free Suburban High School Golden Eagles water bottle”), offer them as premiums for doing business with you (“Free Golden Eagles stadium cushion with every purchase of $50 or more”), or work out an arrangement with local schools and colleges to hand them out for you.
We have experience with these types of co-op programs, and we’d be happy to help you figure out the best way to reach this important market and grow your business using the power of promotional products.
If you want to talk about this promotional concept, send me an email or give me a call.
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