 Americans use 100 billion plastic shopping bags annually according
to The Wall Street Journal. This costs retailers $4 billion
for a disposable product that doesn’t provide any advertising
value.
A budget-brilliant solution is to provide shoppers
with inexpensive reusable
totes. Sturdy bags
made of eco-friendly materials can be purchased
starting at less
than one dollar – and quickly pay for themselves
as walking billboards.
 On average, consumers go to the supermarket
twice a week. If they only use their bags for this purpose
(104 grocery trips), a $3 shopping tote costs less than 3
cents per outing in the first year alone. Plus you gain additional
impressions from exposure to all the people the consumer
passes on the street. A study by the Advertising Specialty
Institute found that imprinted promotional bags yield an
average of 1,038 impressions per month!
Consider the messages you
send with these cost-effective promotions. Your company shows its
concern for the environment. Totes provide
a valuable service to an audience, associating your brand with
being helpful. And, creatively, you can tie your tagline into a
variety of concepts:
- “Quality
service is in the bag.”
- “We’re
carried away with our customers!”
- “Look what’s
in our bag of tricks.”
 Use bags to conveniently pass out new product samples
or coupons at events. Encourage customers to purchase
more of your product by offering bags as a gift when
a certain amount is spent at your store. Kick off holiday
sales with a logoed-bag giveaway. Offer
a discount to customers every time they return to your
store to make a purchase with their bags in hand.
These are all
ways to get the most return on investment from these economical
promotional tools. Give me a call today and we’ll
bag just the right tote for your needs.
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