Welcome to the newest edition of our e-newsletter. In each issue we'll feature proven promotional marketing strategies that will grow your business by increasing brand awareness among your clients, prospects & employees. Read on for more...
With global warming and rising energy costs, environmental issues are at the forefront for many consumers. Have you considered your company’s “ecological footprint?”
A bit of data you might find interesting: research firm Global Market Insite recently found that 42% of Americans are willing to spend more money on products labeled environmentally friendly or organic. And, according to the Natural Marketing Institute, over 70% of consumers are more likely to buy products/services from companies they know are mindful of the environment; and 50% say this kind of concern makes them more likely to buy a company’s stock.
Fortunately, it has never been easier to go green with your promotions. Here are a few examples:
Collateral material such as envelopes, notebooks, business cards, and even 3-ring binders provide excellent opportunities to make an eco-friendly first impression. If appropriate, use the recycled symbol subtly to reinforce your message.
Pencils made of recycled materials such as post-consumer currency, peanut shells, or even denim can make your point in an eco-friendly way. Some come in fun shapes like dollar signs and stars – perfect for raising awareness in schools.
Organic or recycled cotton turns promotional apparel into a walking billboard to advertise your brand and stress your social consciousness.
Live tree seedlings send a message of renewal, growth, longevity, and strength. Use the imprintable packaging to send a corporate anniversary message, “10 Years in Business and Still Growing” or to illustrate creativity, “Ideas That Take Root.”
Finally, look for occasions to highlight your company's concern for the environment. Earth Day (April 22nd) and America Recycles Day (November 15th) are two dates you'll find with many local festivals, school events, and media outlets for involvement.
Contact us today if you would like help planning cause-related marketing campaigns or want to ensure that all your printing and promotional programs include an ecological-friendly component.