Welcome to the newest edition of our e-newsletter. In each issue we'll feature proven promotional marketing strategies that will grow your business by increasing brand awareness among your clients, prospects & employees. Read on for more...
Research shows that meeting planners buy more than $1 billion of promotional products each year to use at nearly 2 million corporate and association events. Even if your meetings are small in attendance or held infrequently, it’s good to be aware of the kinds of products known to work best for meetings.
Beyond the obvious – padfolios, pens, lanyards & badgeholders, etc. – there are banquet items, awards, speaker gifts, lapel pins, in-room amenities, wearables, even imprinted USB drives of presentations.
Choosing the right product is twofold; first, select items that promote the event/meeting, and, second, pick products that are relevant but also hit home with attendees. You want items that will not get thrown away or given away to attendees’ kids when they get home. (Hint: Collectibles are always a hit. Great way for people to remember the event. Ask us for examples.) The key is to be different, which takes thinking time, so always plan ahead as far as possible.
Whether it’s for education/training, fundraising, new product launches, or corporate transitions, the type of event – and the type of attendee – offers numerous opportunities to tie in with products that will reinforce the message, theme, or objective of the meeting. We’re happy to brainstorm what kinds of products will take your next meeting to the next level. Just give us a call or send us an e-mail. We look forward to hearing from you.
We have revamped our website! It is updated continuously with unique promotional items, monthly specials and the latest in apparel fashions. Visit us at http://www.advantagegraphics.com.