Advantage Graphics If people never did silly things, nothing intelligent would ever get done.   -Ludwig Wittgenstein
No 8 April 2009
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  Effective Marketing for Fewer Dollars

Welcome to the newest edition of our e-newsletter. In each issue we'll feature proven promotional marketing strategies that will grow your business by increasing brand awareness among your clients, prospects & employees. Read on for more...

Smart companies know that even in challenging economic times they need to continue marketing and promoting their brand while weaker competitors run for cover. But marketing budgets are tight. Where do you turn? Easy – promotional products. A recent Advertising Specialty Institute (ASI) survey of more than 600 participants in major metropolitan markets found that imprinted gifts and incentives generate an average Cost Per Impression (CPI) of just $.004!

That’s $.022 less than the average CPI of traditional media, such as television advertising or print ads in national magazines, according to Brandweek.

Even better: you get a big bang for those precious pennies. The ASI study revealed 84% of respondents remembered the advertisers that gave them the promotional item; 42% came away from the experience with a more favorable impression of the company. If you’re wondering if that will translate into sales for the advertiser the answer is yes. Nearly one-quarter of respondents (24%) said they’ll be more likely to do business with the featured advertiser.

Why are these products so effective? Part of the equation is exposure. More than three-quarters of respondents kept an imprinted gift for more than six months. The value of promotional products also lies in their utility. Most respondents chose to keep an imprinted gift because it was useful. Some of the high-utility products studied by ASI included bags (used by respondents an average of nine times per month) and caps (used an average of six times monthly) and shirts (worn four times per month on average).

Other stats to consider: The mean number of people with whom respondents came in contact while wearing an imprinted shirt – 84. Promotional bags generated even more significant exposure, being seen by an average of 111 people during each outing, totaling a whopping mean of 1,038 impressions per month.

From wearables to writing instruments, calendars to ceramics – all these products are workhorse marketing solutions for advertisers. Let us help put these high exposure products to work for you. Give us a call or send us an e-mail and together we’ll create effective marketing at a low cost per impression!

Mike Klenz 503.684.2829

We have revamped our website!  It is updated continuously with unique promotional items, monthly specials and the latest in apparel fashions. Visit us at

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