Welcome to the newest edition of our e-newsletter. In each issue we'll feature proven promotional marketing strategies that will grow your business by increasing brand awareness among your clients, prospects & employees. Read on for more...
With more than 30 million men and women playing golf these days, there’s a lot of potential for your corporate identity to be worn on their sleeves. That means exposure to key buyers, since 43% of players are managers or executives at companies.
To make it out of the closet and onto the greens, your golf-related promotional apparel must fit a few key guidelines.
First, consider branding. Perhaps no other sport requires more thoughtful attention to brand association than golf. Fortunately, today’s promotional apparel market offers some of the biggest brand names in the field: Greg Norman, Ashworth, Cutter & Buck, Nike, Callaway… to name a few. Do you want your company to be linked to the “Shark” or the “Tiger”? We can fit the right brand-image to your corporate identity and price point.
Second, think about performance. The latest apparel choices combine multifunction with performance. Fabrics that offer moisture management, UV protection, and body-mapping (for superior range of motion) allow you to give a promotional apparel gift that will truly be worn in comfort and with appreciation. We can help you sort through all the technical fabrics on the market to find those that perform the best.
Third, seek fashion. For example, choose women’s and men’s styles rather than a unisex selection. Look for stylish details such as windowpane or jacquard patterns in the weave, zip-in/out sleeves for wind-shirts, luxury fabrics from Egyptian cotton to silk blends. And, of course, consider the imprint. Choose methods such as tone-on-tone embroidery to make a subtle, sophisticated impression that will be worn proudly, not just at the tournament but throughout the year. Logo location could be the traditional left chest, or less obvious such as on a sleeve band or bottom-left hem.
Last, remember accessories. Coordinate golf caps, towels and bags with your apparel for a total, polished gift or tournament uniform.
Whatever your golf apparel program, give us a call and we’ll take your corporate message out to the course in style!
We have revamped our website! It is updated continuously with unique promotional items, monthly specials and the latest in apparel fashions. Visit us at http://www.advantagegraphics.com.