While the golf tournament may be the granddaddy of all events, you don’t need an 18-hole course to drive home an excellent promotion. In fact, there are many venues, occasions and concepts that allow you to tap into the powerful pull of the golfing pastime. Here are a few ideas to tie into the popular sport without spending a bundle on a tournament:

Set up a hole-in-one game at your retail establishment, trade-show booth or event location. This can be fun for audiences of all ages and provides a promotion theme. Simply set up a faux putting green and provide customer discounts or prizes for everyone who gets a hole-in-one. Send guests away with a keepsake – offer chocolate “golf ball” candies in imprinted wrappers or bag tags with your company or product information on them.

Rent a driving range for a “distance challenge.” This is a way to get into the spirit of competition without having to coordinate an entire tournament. Many of the same wonderful promotional items still apply: imprinted golf balls, towels, tees, awards, etc.

Have customers guess the number of golf balls. Setting up a large container of golf balls imprinted with your company logo makes a striking display and becomes a sneaky way to collect valuable customer data. Ask visitors to write down their guess as to the number of balls, along with their contact information. Those who come closest to estimating the correct number win golf-themed prizes such as a leather club bag or various drivers. After the contest is over, you still have lots of imprinted golf balls to hand out as useful promotional gifts.

Offer a morning of golf lessons for a relaxed client interaction with executive targets or for your salespeople as an incentive. Set your announcement apart by sending a single leather golf glove in an invitation, promising the mate at the event. A clever tease, such as “Let’s play through to better business solutions” shows your intent to mix business with pleasure.

So, tee it up with us and plan a simple yet powerful golf program to serve your needs. No need to take a mulligan on a misguided promotion. Give us a call at 888.356.7657 or send us an e-mail…we’re happy to assist!

Best Regards,

Dale Shetterly