Understanding how to frame decisions about design at the project or product level – in theory and in practice – can accelerate a brand’s growth and profitability. To learn more about the link between the use of design and improved business performance, you’ll want to read Berlin Packaging’s white paper, Unlocking the Power of Package Design: Building a Business Case. Click here or on the image below to download the paper.

Design, and more specifically package design, can be a powerful contributor to a brand’s success. There are many examples of how design has transformed brands and companies, yet framing design innovation as a “need to have” rather than a “nice to have” is sometimes an uphill battle. This paper presents ideas for how to build a compelling business case for custom package design and offers tools for how to improve the odds of getting the best designs off the drawing board and into the marketplace.

This paper discusses:

• The financial impact of design innovation
• The importance of quantification
• Identifying design-influenced value levers (price, variable cost, quantity, fixed cost)

A downloadable Package Design Benefit Calculator is also accessible with this paper.

Berlin Packaging’s website offers other free white papers and useful information to help you be more successful. Please visit the News & Knowledge section of our website for more information.

Follow Us