Ever since global warming took center stage after the debut of Al Gore’s movie An Inconvenient Truth, the public’s concern with the environment has increased substantially. Consumers are more apt than ever to choose products or companies that are “green.”

Whatever someone believes regarding global warming, there’s no arguing that it makes good business sense to put an environmental foot forward in today’s marketplace. Here are a few promotional ideas to help:

If you plan a direct-mail campaign, for example, be sure to choose recycled-paper envelopes and stationery. Imprint collateral with the proper recycling logo whenever appropriate. Choose lumpy mail enclosures that support the environment such as earth-friendly bookmarks that have seeds imbedded in them. The bottom of the bookmark can be planted, while the top portion can serve as a great reminder to your recipients of corporate responsibility.

Think of quarterly messages with an environmental theme that you can share with your employees and clients. For example, a “Mighty Drip” water drop-shaped jar opener can be tied to a promotional concept of “refreshing” ideas or products, while also providing an underlying message of water conservation. Or, tree-shaped magnets can remind recipients of your brand and phone number, while conveying a message that your business is “rooted” in providing the best service available.

Finally, look for ways to help customers go green. Retailers can host incentive programs such as “bring your own bag” to receive a 10% discount on products. You could even offer imprinted reusable shopping totes with your logo for a walking billboard effect. Shop owners, car dealers or professional services offices can keep “Clean & Green” activity coloring books on hand to occupy and educate children while their parents conduct business.

There are many ways to put your greenest foot forward. Call me today and we’ll get started on a program to make the most of your message.