If there was an Oscar for Shortest Video With the Greatest Impact on Viewers, it would be the video we’re featuring in this newsletter (see graphic, left). While it’s true we’re not supplying popcorn (you’d barely have a chance to shove your hand in the box before the credits started to roll), we promise you a worthwhile “movie” experience. So click the play button... don’t keep reading until after you’ve watched the presentation!

When you’re selecting the products that will carry your message and achieve your marketing goals, cost is always a key part of the equation – maybe not the most important element, but it’s definitely in the mix.

As someone in business, I definitely understand budgetary concerns. But I also know that choosing the “right” product is what ultimately matters, and that’s not just a cost issue. Success involves a number of factors, all contributing to what we call “perceived value” – the connection, satisfaction and excitement recipients feel when they hold that item in their hands.

Still, if you can save some money along the way, all the better. And that’s where careful planning and a little flexibility can make a big difference.

Manufacturers and retailers occasionally offer discounts in order to move excess inventory or bump up sales. This industry is no different. So it doesn’t hurt to ask about specials and sale items when putting together a promotion.

With literally hundreds of thousands of promotional products out there, chances are you can save some money, as long as you’re willing to give as much advance notice as possible and be flexible about what items you use. Give me a call or send me an e-mail and together, we can keep you on budget and on target.

I hope you find this promotional concept helpful. Feel free to pass it along!