Welcome to the first edition of our e-newsletter. In each issue we'll feature promotional marketing strategies we hope you can use. Read on for more…

It takes over 1.6 million yards of brown cloth and 175,000 miles of brown thread to outfit UPS’s 84,000 drivers worldwide. With that, you could circle the equator seven times. That’s a lot of thread…and a lot of brand mileage.

The UPS uniform exemplifies the power that apparel has to reinforce a brand image. But it’s more than the “brown” that makes a statement. It’s the casual, comfortable simplicity of the garments that show the delivery company to be no-nonsense and reliable – and additionally speak to the concept of “shipping simplified,” which the company touts.

You too can establish, enhance and empower your company brand via branded corporate apparel. Here's how:

Let fabric play a role. Denim workshirts make sense for a rugged construction company; a fine-gauge cotton sweater better fits the image of a bank. T-shirts, of course, reflect a youth-oriented, active organization.

Step-and-repeat patterns on accessories. This creates visual interest and long-term recall by drawing attention and reinforcing memory. Ties and scarves are particularly good options for this treatment.

Select decorating techniques carefully. Embroidery makes a more upscale brand statement than a screen print. Specialty processes are a factor as well; a stain-removal brand, for example, would do well to use an imprinting method on which images disappear and reappear under certain temperature or lighting conditions. Glitter inks would be suitable for a brand that exudes glamour.

Build recognition through consistency. Try a series campaign: distribute a t-shirt one week, then a cap and, finally, a coordinating scarf. The more types of garments that your logo appears on, the more exposure it will receive. This is a great technique preceding a fundraising event like a walkathon or a large gathering such as a convention/trade show.

If you want to get busy “dressing” your brand for apparel success, just contact us via phone or e-mail. We're happy to assist you in finding the styles, fabrics and imprinting treatments to best represent your brand.

Ph: 305-625-4422
carce@capturedglory.net

PS. As a free bonus with your next corporate apparel order, we'll send you our "Corporate Apparel Style Guide"-- a written manual on brand use regulations (just like the big companies provide!). The guide identifies the acceptable styles of corporate apparel, and how and where your company logo will be used to brand the apparel you select. We hope you find it helpful.