Alternatives in Advertising PHONE 248.809.2525 CELL 248.388.5778 EMAIL mip@alternativesinads.com WEB www.alternativesinads.com
PHONE 248.809.2525 CELL 248.388.5778 EMAIL mip@alternativesinads.com WEB www.alternativesinads.com
PHONE 248.809.2525 CELL 248.388.5778 EMAIL mip@alternativesinads.com WEB www.alternativesinads.com
 
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Eco-friendly Marketing Ideas for a “Greener” Brand Image

Good for the environment and great for your brand image – that’s what choosing an eco-friendly promotional product can do for your organization. There are many ways to be “green” (pick from recycled, sustainable, organic and energy-efficient product lines) – as well as myriad product categories to fit your particular marketing needs.  

For example, make your next golf promotion as green as the links by imprinting recycled rubber-core golf balls and bamboo tees for participant gifts. An executive-ready recycled fabric golf bag makes a desirable tournament prize. You can also send players out on the course in style wearing the newest in eco-apparel – a bamboo-blend pique sports shirt or organic cotton polo.

For the workplace, the same shirts work well for employee uniforms; either option being soft, breathable and durable for a professional environment. Other ways to demonstrate your new image include encouraging staff to conserve resources by distributing reusable tumblers and sports bottles that they can easily refill in the break-room with filtered water. Energy-efficient desktop tools also help to preserve the environment: We represent a line that uses solar-power to generate the electricity needed to operate. You can select from clocks, calculators, cell phone chargers and radios for an employee promotion that says, “Our Team Works Environmentally Efficient.”

Store up customers’ goodwill by sending out a series of eco-friendly desktop accessories to remind them of your company’s commitment to service their needs while being a good steward of resources. A new line of recycled cardboard products including a mouse pad, pen cup, note jotter and photo frame are lightweight, economical choices that fit easily into a direct mail campaign. A fancier option for executive gifts would be an etched sustainable-bamboo frame or combination pen holder/clock to stylishly keep your logo on prime desktop real estate.

Of course, there are also eco-solutions for trade show marketing. From inexpensive pens made of recycled materials to earth-friendly tote bags to carry a corporate logo with your booth number around the exhibition hall.

Whatever the occasion, I guarantee we can find the right eco-desirable marketing idea for a “greener” brand image for your organization. Call me or send me an e-mail today to learn more!
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Phone: 248.809.2525
Cell: 248.388.5778 (Best Way)
Email: mip@alternativesinads.com

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