
No, your eyes aren’t playing tricks on you…we’ve redesigned our newsletter! Each month we’ll share timely promotional topics featuring ideas to help you make headway with your target audience. Be sure to check out the special offers we include from select suppliers. And if you have suggestions on how we can do a better job of building your business, please share them!
As we wrap up the third quarter of 2009 and look ahead to yearend, it’s time to consider holiday gift giving. This year, more than any other, useful gifts will have meaning for your valued employees and customers. Let’s make each gift-giving dollar you spend stand out with a utility twist on traditional holiday fare.
For example, rather than the typical gift basket, why not stuff a practical tote bag of goodies? The 2008 Advertising Specialties Impressions Study by the Advertising Specialty Institute found that 90% of people who receive an imprinted bag are able to identify the advertiser who gave it to them. Furthermore, bags make the highest number of impressions per month – a whopping 1,038 according to the same study. Talk about an excellent cost per impression!
We offer tote bags in different shapes and sizes and all kinds of materials, from canvas and organic cotton to nylon or even leather. We can fill an imprinted tote bag with a variety of tasty food gifts to be shared by an office staff or packed for individuals with themed items. If you want to send a message of warmth, for example, how about a bag stuffed with a winter scarf, hot cocoa packets, etc.?
The calendar is a traditional gift worth revisiting annually because the dividends yielded for your thoughtfulness are significant. According to the ASI study, among calendars received, 45% were seen by two to five people per month. The average number of people who see a calendar in a month is five.
You can put a unique spin on this conventional holiday greeting. For example, a large calendar magnet die cut in the shape of 2010 stands out on any break-room refrigerator or metal filing cabinet. For multifunction, chose a calendar memo pad that combines a place to jot notes with colored memo flags and a pen in addition to the calendar.
Another familiar gift – a writing instrument – garners an average 363 impressions per month. Again, there are twists to make this tool even more valuable and memorable: Consider a sleek, new ballpoint pen combined with a laser pointer for executive gifts. Or an equally impressive Slim USB Memory Pen for added function.
These are just a few of the countless concepts and products we can provide. Give us a call this month and we’ll get a head start on memorable yearend wishes for your best customers and valued employees.

Phone: 978.466.1997
Email: cpierce@bossmark.com
P.S. Like Special Offers? You’ll find reduced pricing on top-quality mercandise from our favorite sources by clicking here!
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