Do you want to up the “instant recall” of your brand? Research* shows that promotional products increase the memorability of your message or brand. In fact, 8 out of 10 recipients remember the advertisers that give them an imprinted gift.

Here’s some additional data you may find helpful as you consider incorporating promotional merchandise into future marketing programs.

• Bags were used by respondents in the study an average of 9 times per month, during which time they came in contact with 111 people. That exposure results in more than 1000 impressions monthly. An attractive tote bag is, therefore, a great value for increasing awareness of your brand. In fact, 90% of recipients were able to recall the advertiser that gave them a bag.

IDEA: Try a practical, sturdy and colorful version of a tote bag like The Laminated Abe, a gloss-laminated tote with a large front pocket and 18-inch handles. The sizable imprint space makes it easy to showcase products, people or places.

• According to the study, the majority of promotional products – 81% – are kept because they’re useful. To maximize the number of times a person interacts with your logo, focus on utility.

IDEA: A promotional pen generates the most frequency of use per month – approximately 64 times. One in 5 recipients use their pen 5 times per day, and 85% of people who receive a promotional pen are able to identify the advertiser. Consider a multifunctional pen, such as the 4-in-1 Beverage Buddy that’s a twist-action ballpoint pen, bottle opener, magnet and soda can tab lifter. (Other writing instruments combine practical tools from lasers to levels.)

The next time you need to sort through promotional options to maximize the recall of your brand, give us a call. We’ll deliver ideas that are backed by research for the best possible results.

Phone: 774-212-0252
Email: capeadventure@comcast.net

P.S. Golf season is almost here! If you’re ready to plan this year’s tournament, talk to me about gifts for participants – from accessories to apparel. I’ll show you what’s new, hot and certain to increase your brand’s exposure.