Logo Owl Promotional Advertising PHONE 207.829.9916 EMAIL gwen@logoowl.com WEB www.logoowl.com
PHONE 207.829.9916 EMAIL gwen@logoowl.com WEB www.logoowl.com
PHONE 207.829.9916 EMAIL gwen@logoowl.com WEB www.logoowl.com
 
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Direct Mail: Inexpensive Ways to Boost Response

Statistics show that direct mail volume has been decreasing in recent years, which opens the door for savvy marketers to make the most of this traditionally effective medium. Now more than ever you can make your mailing stand out in a recipient’s mailbox, particularly when you use a clever, cost-effective promotional product to deliver or enhance your message.

For example, consider mail-friendly “Save The Date” magnets to promote your organization’s next event. The full-color, customizable magnets allow you to announce an open house, sale, festival, fundraiser or conference with photos, important dates and messages. It’s an environmentally friendly way to invite an audience. Guests are more likely to save a magnetic invitation (hanging it on a refrigerator or filing cabinet) than a paper version, which is often thrown away.

Interactive direct mailers also improve your response rate. We can create postcards with punch-out games and pull tabs to intrigue and engage your target audience. Cards with embedded sound chips turn your mailing into a can’t-miss advertisement. Or stir curiosity with an imprinted, cotton mailbag filled with puzzle pieces (when the recipient constructs the puzzle, he/she will reveal your promotional message).

We know hundreds of products that cost less than $1 to include in traditional mailings, making the direct mail piece lumpy and irresistible. Seed packets, Koozie® coasters, rubber jar openers, luggage tags, adhesive notes… these are just a few of the many products that can attract recipients’ attention in a mailing and keep your organization in mind for a long time to come.

These types of items also inspire memorable taglines. For example, seed packets tie into messages of growth. Coasters allow you to make the point, “Coast to coast, we’re here to serve you.” Or announce a travel incentive program with a luggage tag and a note, “Pack your bags for sales success.”

Let me show you the myriad ways to economically boost direct mail results. Give me a call today and we’ll put some cost-effective intrigue in your next mailing!

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Phone: 207.829.9916
Email: gwen@logoowl.com

P.S. This month's special offer, Buy One Sticky Note, Get One Free, will help you stay top of mind with your target audience for months! Click here or see sidebar for details.

Next Month: Corporate Apparel: Creating a Cohesive Look
 
  July 2009 Special Offer Buy One, Get One FREE! BIC® Sticky Note™ 4” x 3” 25-sheet adhesive notepads *minimum order quantity – 500 pads Learn More!Promotional Products Are User-friendly The majority (81%) of promotional products were kept because they were considered useful.
 
 
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