Doctors, hospitals, clinics, rehabilitation centers, and health clubs are all major users of promotional products. They know the staying power that imprinted items have, and they spend millions each year getting the message out to patients, clients, and members.

You can tap into this market by aligning yourself with healthcare providers, who are often visible at special events in your community. Check out the kinds of promotional products they use and learn from their expertise. These people are masters at using simple but effective imprinted merchandise like notepads, magnets, mouse pads, calendars, pill holders, and other handy items that keep their name in front of the communities they serve.

What does your business have to do with the healthcare industry? You may not see a direct connection, but there are ways to piggyback your marketing efforts, such as:

• Community health fairs
• National awareness weeks (or months) targeting specific diseases or health conditions
• Outreach programs aimed at schools and universities
• Marathons, bike-a-thons, and walks for health-related charities

As you can see, there are numerous opportunities to get involved in joint marketing efforts that can raise your visibility in the community. It’s likely that many of these organizations would be receptive to unique ideas that will help grow their business.

Ask us about it. We’re experts at cooperative marketing and cross-promotion, and we’d be happy to discuss the possibilities. Just send us an e-mail or give us a call at 303-475-0350.

Best Regards,

Gregory Lee Hullinger