Sure, you see a lot of logoed coffee mugs out there. Let’s face it, they’re tremendously popular promotional products. But there’s a good reason: People tend to latch on to a particular mug and use it until it either breaks or gets too stained and cruddy. And that’s good, because it means there’s an opportunity for you to increase awareness of your organization.

You can turn that attachment to your advantage by doing a little sleuthing. Look around your company or check out your own kitchen cupboards. What kinds of mugs do people prefer? What is it about a particular style or color that inspires them to hang on to a certain mug or cup? This will help you choose a style that will more likely resonate with your audience.

And don’t forget travel mugs and insulated drinkware. These are the kinds of items most people don’t buy for themselves, and you can get major exposure for your message or logo by filling that gap. Again, do your homework. Metal or plastic? Insulated or non? Rubber top? Anti-spill lid? Cupholder-friendly? Durability? Handle or raised handgrip? By selecting the right combination of features and materials, you can ensure that your cup or mug gets used and displayed for years.

As you can see, the opportunities are practically endless. So if you like the concept of an affordable, long-lasting promotion certain to get used, we’re happy to discuss drinkware with you. Just give me a call at 888-344-6060 or send me an email.

I hope you find this promotional concept helpful. Feel free to pass it along!

Best Regards,

Chris Hartley

P.S. Don’t forget about plastic cups for special events, glassware for banquets, water bottles for sporting events and thermoses for picnics or camping.