Research shows that meeting planners buy more than $1 billion of promotional products each year to use at nearly two million corporate and association events. Even if your meetings are small in attendance or held infrequently, it’s good to be aware of the kinds of products known to work best for meetings.

Beyond the obvious – binders, bags, pens, badge-holders, etc. – there are banquet items, awards, lapel pins, speaker gifts, in-room amenities, various wearables, even imprinted CD-ROMs for presentations.

Choosing the right product is twofold; first, select items which promote the event/meeting, and second, pick products that are relevant but also hit home with attendees. You want items that will not get thrown away. (Hint: Collectibles are always a hit, and it’s a great way for people to remember the event. Ask us for examples.) The key is to be different, which takes thinking time, so always build this into your event-planning schedule.

Whether it’s for sales training, new product launches, market research presentations or corporate transitions, the type of event – and the type of attendee – offers numerous opportunities to tie in with products that will reinforce the message, theme, or objective of the meeting. I’m happy to brainstorm about what kinds of products will take your next meeting to the next level.

I hope you find this promotional concept helpful. Give me a call at 888-344-6060 or send me an email if you have any issues to discuss.

Best Regards,

Chris Hartley