Welcome to the first issue of our newsletter! Every month you’ll receive an e-mail like this featuring promotional ideas, success stories and product specials. We want to make sure that when you need promotional services of any kind that Multi Media Promotions is at the top of your mind. Read on for this month’s ideas…
Even if you don’t have manicures or pedicures on a regular basis, you might know people who do. If so, you’ve undoubtedly heard them complain from time to time – “I had my nails done two days ago, and look, the polish has already chipped off two fingers!” This recurring problem is why manicurists are frequently asked by their clients for a small supply of polish to touch up their nails between appointments.
Paul Beeber, an attorney, heard about this problem so many times over the years he finally decided to do something about it. Paul’s solution: manufacture a tiny tube with a small brush for applying nail polish. When a customer requests a supply of polish, the salon fills the tube with the appropriate color and sells it to the customer for a nominal sum.
We’re sharing this story because Paul hired Multi Media Promotions to design the logo for his ingenious new product. Before long it will be available in nail salons everywhere. (If you don’t see Chipaway in salons, ask for it!) Need help designing a logo or a campaign to promote a new product or service? Call us!
Last year, one manufacturer we know processed more than 100,000 calendar orders that involved over one million pieces, and the last-minute production crunch nearly resulted in a meltdown when an unforeseen glitch in the system slowed things to a crawl. And that’s just one company. Multiply that number times hundreds of manufacturers and millions of products, and the potential for backups and delays increases exponentially.
It makes sense to start things rolling now. The process of brainstorming, selecting products, coming up with the appropriate message/imprint, creating a design, getting it OK’d and signing off on proofs can take weeks – and all that has to happen before your order can be processed and scheduled.
So we encourage you not to wait. Getting started now lets you breathe a little easier come holiday time, when all of your competitors will be scrambling to get their gifts out. Remember: It’s only a few months from now, and we all know how time has a habit of slipping away!
As you well know, measuring the return on a marketing investment is a challenge. It takes time, discipline and tracking and, in many cases, the cooperation of others in your organization. So no matter how rich in resources and creativity a company might be, there’s no guarantee that at the end of every quarter it will be easy to pinpoint which of the strategies and tactics deployed were responsible for generating new business.
Now for the good news… promotional products and gifts can help!
Think of all the times you’ve seen the words: “When you call, mention this ad/letter/code and receive a free gift!” Promotional gifts can help your return on investment – they can entice prospects to further explore your products or services. This makes it easier to measure the effectiveness of a marketing activity. It also increases the likelihood of having a meaningful dialogue with a prospect.
Like the concept? Let’s talk about how it applies to your business.
We’ll be back next month with more ideas. In the meantime, feel free to call me at
With warm regards,
Beth M. Levine
P.S. If you think this newsletter would be beneficial to any of your colleagues, please forward it. Thanks.
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