In this month’s newsletter, we feature a new business, showing how simple branding can make a big difference for a restaurant; several ways to show your customers how much you appreciate them (Valentine’s Day is coming! just a couple weeks away!); and, finally, what you can do to make sure that the goodies you choose for your next promotion will be kept and used.
Read on for more…
Financial institutions, trade associations, manufacturers, schools, law firms, professional practices, retailers, restaurants – we’re equipped to help all types of businesses promote themselves. So even if you’ve yet to see your industry type featured or mentioned in our newsletter, know that we can help you achieve your promotional marketing goals.
Recently we began working with Wild Honey Dining & Wine, an Oyster Bay Restaurant (www.wildhoneyrestaurant.com). As a relatively new business – they will soon celebrate their second anniversary – they were eager to promote their brand yet their philosophy was “less is more.”
We proposed a sleek-yet-simple camp shirt with coconut shell buttons, contrast embroidery detail on the side panels and sand washed for softness. We selected a style designed to suit both men and women, which kept the cost reasonable for the launch of their staff uniform since small quantities were key. It’s also a style that isn’t likely to be discontinued in the near future, so as Wild Honey expands they’ll easily be able to purchase additional shirts.
We then suggested providing guests with imprinted matchbooks. Even if patrons don’t use the matchbooks while dining, they are likely to take the book home – for use or as a reminder of an establishment they wish to return to.
Finally, to spread the word to area residents that Wild Honey is the place to frequent, we designed a shirt to be sold at Oyster Fest, the historic art and antiques fair held every October. The shirt was offered in white as well as black and, of course, supported the restaurant’s color scheme.
Are your promotional needs small or limited? We’re happy to work with businesses of all types and sizes. Whether you own or manage a restaurant, publish a magazine, walk dogs or resell electronic parts, we’re here to help. Don’t assume the quantities you’re thinking about are too small. Ask us anyway! For more information, call us at
With Valentine’s Day approaching, it’s the perfect time of year to thank and reward the clients you value most. Here are a few ideas:
Start an annual customer-satisfaction survey that stresses, “We take your opinions to heart.” Include a heart-themed pencil or pen and a self-addressed stamped envelope to make completion and return a cinch.
Promote a referral program in February. Reward those customers who generate new business for you through referrals with a care package of treats or spa items.
Deliver traditional sweets in branded style. We have many sources for customizing candies or chocolates with your logo. Keep an in-house supply so you’re equipped to hand out the goodies to your customers on sales visits.
Think creatively about ways to distribute your promotions this Valentine’s Day. How about red t-shirts rolled up like roses and pinned to fake stems in clear florist boxes? A heart-shaped box housing your promotional literature?
With thousands of Valentine-themed gifts that can be imprinted at every price point, you won’t lack ways to share your sentiment. Give us a call or send us an
Looking to give clients and prospects a promotional product that won’t get tossed or given away? Properly selected, desktop accessories featuring your company logo, tagline and contact information are certain to be well received. Keep these tips in mind:
Functionality – Choose items that combine functions (e.g., a clock with calculator, a photo frame with perpetual calendar). The more efficient a product, the more likely it will be retained.
Size – Deliver your message with a small, top-quality item and you’ll increase the chance that it will become a permanent “resident.”
Personalization – It’s human nature to retain anything with one’s name attached. Ask us how we can personalize your choice of items in a cost-effective way!
Style – Everyone wants to be viewed as fashionable. Many desk items are now available in trendy materials ranging from stainless steel or brass to mahogany or crystal.
Demographic – Consider your audience. A young target market of tech workers might like colorful translucent accessories while a promotion to bankers would be better if it included products of traditional metals or wood.
To learn more about how a desktop product can keep your company and message on the top of your customers’ minds, send us an e-mail or call us.
I hope your year is off to a good start. Please keep us in mind as you begin plans for trade shows, sales meetings, staff events and direct-mailings in the coming weeks. Let’s work together to help you look good while making effective use of your promotional dollars.
When you’re ready to to talk about an upcoming promotion or event, call us at
With warm regards,
Beth M. Levine
 |
 |
 |
