If you’ve ever found yourself selecting promotional products without much thought (“But they’re available NOW! And everyone can use a…”), please read Want Help Growing Your Business?. It may change your thinking about promotional merchandise.
In this issue we’ve also included two articles designed to help you strengthen ties with your most important asset – your staff. One talks about how to ensure that your summer company outing is a success; the other features teambuilding ideas to ensure that your staff stays fired up. It’s tough to go wrong when you invest in the people who are responsible for your success.
Read on for more… and be sure to send me an
Earlier this month Multi Media Promotions participated in a trade show for Suffolk County Women’s Business Coalition (SCWBEC) at the Huntington Townhouse in Huntington. The theme we selected for our tabletop exhibit was Let Us Help You Grow Your Business. Although many companies think of us as a source for promotional merchandise – which we are – we also wanted to hammer home the message to prospective clients that imprinted products will get you maximum results if you plan them carefully, rather than at random.
A promotional theme featuring items and gifts that support your mission will go a long way towards business growth. Products selected for arbitrary reasons (e.g., they are inexpensive or available in a hurry) will very often end up in a drawer, in the trash or in the hands of the wrong person.
If your organization’s products or services are designed to help your target audience grow their business, you should consider a promotion – or a promotional campaign – centered around the concept of growth. Some of the many products suited to this theme include:
- Bookmarks made of 100% recycled paper with flower seeds embedded in them
- Seeded ornaments
- Journals with covers made out of seeds
- Seeded greeting cards and invitations
- Desktop-sized flowering kits and seedling kits
- Hand grown in the USA hats
- Gardening sets
If you like the idea of promoting how influential you can be in helping grow your clients’ and prospects’ businesses, let’s talk! We can easily brainstorm ways to showcase your strengths in a memorable way. The end result? Growth all around…
Want to discuss how to help your target audience? Let’s discuss how you can do this… easily and effectively! Call us at
As you prepare for your company’s annual outing to celebrate yet another successful year, here’s a suggestion: Forget the obvious! Sure, giving away imprinted visors or sunglasses are always good bets. But there’s so much more mileage you could gain from summertime fun promotions…
Create some talk with the outing announcement. Tie into a theme. For example, if you’re throwing a luau, attach an invitation to a lei. If you’re planning a picnic, screen print an invite onto a checkered cloth napkin. Make sure your staff senses that management gets pleasure just from planning the get-together.
Don’t forget the paper goods. If you need to purchase disposable plates, cups, etc., invest a little extra to imprint them with your company tagline and logo. Show your employees you believe in your brand!
Make children feel welcome. Show your employees that family matters by planning games and surprises for their children/grandchildren. Consider a treasure hunt consisting of small, inexpensive toys or hand out sand pails with treats, pint-sized sunglasses and bubbles/bubble wands. (All of these items can be imprinted with your logo, of course.)
Build team spirit. Organize a walkathon or hiking expedition. Take a cue from the hit reality show Survivor and create your own company “buffs” to give employees for the event. Provide imprinted water bottles and sunscreen to insure that everyone is well hydrated and comfortable.
Whatever the venue of your event, remember that summer brings people outdoors and – if you plan right – it can also carry your company name out and about as well.
If you’d like help planning your company’s summer celebration, call us at
A study by the Gallup Management Journal found that 52% of U.S. employees were essentially “checked out” of their jobs, and another 17% actually undermine co-workers with their “active disengagement.” Ouch!
A solution: Teambuilding. Encourage collaborative relationships among your employees, and you’ll perk them up plus motivate productivity. Try these ideas:
Rally. Make sure all staffers are “in the game.” Sport themes drive this concept home. A fun way to announce a team program is with group jerseys. Or, roll up literature about group goals and pass it out in imprinted stadium cups. Include mention of a team reward; group tickets to sporting events in your city could be excellent incentives to encourage performance.
Rivet. Use a team motto to inspire. Quality Comes First, for example, will remind staff of a zero-defect goal in production. Keep the goal at hand by imprinting it on awareness bracelets or emphasize the importance of group time management with “mini watches” made from the same rubber wristbands. Another twist: imprint team dog tags or use “Inspire Rings” – silver-plated, unisex pendants on nylon cords – for symbolic reinforcement.
Relax. Creativity often grows out of relaxed interaction, so try team trivia challenges. Use questions about your company or marketplace to stimulate interaction and measure knowledge. Take team-members outside and have them literally aim for goals with graphic gliders – paper airplanes that can be imprinted with your corporate name or message. Teams that hit the most goals collectively win prizes. These kinds of activities will remind employees of the importance of everyone’s involvement.
Like these ideas? Or want to discuss new, innovative ideas? Give us a call at
Ready to grow your business? Plan a summer event? Recognize key staff? We’re here to help. To get the ball rolling for your next promotion or event, call us at
With warm regards,
Beth M. Levine
P.S. If your company is a woman-owned business, I recommend that you look into certification as a Woman Owned Business (WBE). To learn more about how certification can help grow your business, click here or on the WBENC logo in the lower-right corner of our newsletter.
 |
 |
 |
 |
||