Are you looking to strengthen company ties while increasing your brand awareness? Be sure to read the article below, Hit a Home Run with Corporate Branding, which highlights a major newspaper that scored big with its staff while projecting a professional image in the community.
In this month’s newsletter you’ll also find ideas on how to build your client base and how to maximize your promotional marketing budget by taking advantage of special offers.
Read on for more… and be sure to send me an
Recently, MultiMedia Promotions worked with NEWSDAY to help promote its brand. The publisher was holding a baseball tournament for its staff. All eight teams needed a distinct uniform featuring the NEWSDAY logo. We proposed a shirt with 3⁄4 sleeves, white body and a different-colored sleeve for each team (navy, red, orange, green, maroon, yellow, black and light blue). The back of each shirt even featured a number in a Varsity style font, making the jerseys look authentic. Just imagine how professional the organization came across with dozens of players sporting shirts emblazoned with the company logo.
Whether for a company team, high school sport, or college inter-mural program, we can recreate and color match a logo or custom design one that’s suitable for a uniform. Why not add a player’s number and your company web site or toll-free number on the sleeves of a shirt as well? This kind of exposure may be just what your business needs to ultimately win its game.
Also be sure to consider giving out or selling corporate apparel at charity or fundraising events. Wearables are the top-selling category of promotional merchandise and with good reason. They get worn! There are countless styles and colors of shirts, sweatshirts, jackets, caps and related items to choose from, and we’ll help you identify the best fit for your target audience.
For more information on how to boost your image with corporate apparel, call us at
When you’re selecting products that will carry your message and achieve your marketing goals, cost is always a key part of the equation. It may not be not the most important element, but it’s definitely in the mix.
We understand budgetary concerns. But choosing the “right” product is ultimately what matters, and that’s not just a cost issue. Success involves a number of factors, all contributing to what we call “perceived value” – the connection, satisfaction and excitement recipients feel when they hold that item in their hands. Still, if you can save some money along the way, all the better. And that’s where careful planning and a little flexibility can make a big difference.
Manufacturers and retailers occasionally offer discounts to move excess inventory or bump up sales. This industry is no different. So it doesn’t hurt to ask about specials and sale items when putting together a promotion. With literally hundreds of thousands of promotional products out there, chances are you can save some money, as long as you’re willing to give us as much advance notice as possible and be flexible about what items you use. Together, we can keep you on budget and on target.
Curious about what’s on special right now? Call us at
As a user of promotional products, you understand the value and impact they bring to a marketing or recognition program. But what about your colleagues and co-workers? Do they know how effective imprinted items can be in achieving certain business goals?
You’re most likely buying products that fit your departmental objectives. Maybe you’re a marketer, a sales manager or an HR director. Have you ever considered spreading the word to other people in your organization? In any good-sized company, there are a number of “purchasing points” – managers who can benefit from using promotional products in various ways. And making them aware of this can be a real feather in your cap. Suddenly you’re the resident marketing guru, creative thinker and problem-solver.
The next time you’re talking to the HR director, sales manager, VP of marketing, safety manager or other people in your organization who hand out awards, create incentive programs, manage the company store or handle product launches, pass along your knowledge. And don’t forget other small business owners in your area – you’ll be a hit at your next Chamber of Commerce or networking meeting!
We welcome the chance to help your associates. Please forward our newsletter or pass along the names of others in your organization we can assist. Thank you!
I hope these ideas will be useful to you in the months to come. Don’t hesitate to call us at
With warm regards,
Beth M. Levine
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