Have you heard the saying, “The difference is in the details”? That’s how our clients feel about the care and attention we take with every project. You’ll find an example of how the details matter if you read The Finishing Touch, below.
Also in this e-newsletter you’ll read about an incredibly successful promotion – a $350 investment generated $500,000 in sales – that you might be able to borrow, and ideas for making good use of one of the most popular and inexpensive promotional products in the marketplace. Whatever your budget or mindset, we’ve got strategies certain to work for you.
Read on for more… and be sure to send me an
Special signage. Favors at each place setting. Color-coordinated displays of balloons, cups and plates. These are the kinds of details that make for an impressive finishing touch at events or activities.
For example, recently Festive Productions was hired by the Women’s Business Development Center to manage an event targeting certified Women’s Business Enterprises (WBEs) and Fortune 500 companies looking to network with leaders from minority- and women-owned businesses. (The WBDC provides women entrepreneurs with comprehensive, full-service business assistance programs that enable women business owners to grow their businesses.) Festive Productions hired us to produce cocktail napkins to promote the primary sponsors of the cocktail reception.
The three-ply, white napkins were emblazoned with the logos of Harris and BP, the primary sponsors of the event. This was not as simple a project as it seems! First, it was critical that we color-match both organizations’ logos. (The BP logo is a four-color logo that we had to recreate in three colors.)
In addition, the order quantity was small – 1,000 on behalf of each company – which can be a challenge when you’re printing so many colors with tight registration. We required a smaller press, which meant the job required more steps, and that made the tight registration difficult. Many printers won’t touch a project with 3+ colors and tight registration for such a small quantity. But because of our extensive knowledge of printing processes, we knew where to turn to ensure a perfect product.
If you have the opportunity to sponsor an event and want to maximize your exposure and the quality of the impression you make, we’d love to help. To explore ideas, call us at
Is there any home or business in America that doesn’t have at least one promotional magnet on the fridge or sticker affixed to a car bumper? Doubtful.
Think about your own home. How many times have you gotten the phone number or web address of the local pizza place, dentist, fire department, plumber, etc. off that handy magnet on your refrigerator?
Magnets and stickers are one of the most effective ways you can invest your promotional dollars. Most magnets spend years on display, performing their promotional duty day in and day out.
Another plus: because they are lightweight and flat, magnets and stickers are perfect for mailings. Other possibilities include door-hanger magnets that can be used as leave-behinds, magnets and stickers with tear-off or punch-out coupons, and booster stickers with the name of your local school or little league team and your business (to show your support for the community).
Small businesses in particular can get promotional mileage from these products. Plenty of space for your name, address, phone number, web address, and ad message. An unlimited shelf life. A cost-per-impression that’s among the lowest of any promotional product. The power of magnets that attract business, and stickers that bind customers to your firm, is a combination that’s hard to beat.
Want to learn more about marketing with magnets and stickers? Call us at
There’s a well-known story about a business owner who sent personalized pizza cutters in custom-made boxes to a dozen key decision-makers he wanted to meet.
The boxes, which contained the pizza cutters and a letter, were delivered just before lunch along with a real pizza from a well-known pizza chain. The business owner said that the whole promotion cost him “about $350, including the tip.” Result: all 12 called and scheduled appointments.
Why spend nearly $30 per recipient on a promotion (vs. sending out 200 or 300 items that cost a dollar apiece)?
In the case above, the recipients were marketing executives at local firms who had been specifically chosen because of their business potential. Of the 12 appointments the business owner got, 10 firms ended up doing business with him. He generated about a half million dollars in revenue from that initial $350 investment.
A “blanket” approach isn’t always the answer. Most people think of logoed items in terms of sheer volume – thousands of pens or calendars, hundreds of mugs, calculators or t-shirts. That’s not the only way to spend your money! Sometimes it makes more sense to target key prospects and spend a higher amount on fewer people. It’s the same budget, but the results can be dramatically different.
If you’d like to explore ways to reach a select group of prospects, call us at
I hope you found this newsletter helpful. If you need help planning upcoming events or activities, or want to get a jump start on holiday gift giving for employees and clients, call us at
With warm regards,
Beth M. Levine
 |
 |
 |
 |
||