Happy New Year!
Thinking of growing your business this coming year?
Looking for new ways to accomplish your goals?
Think of marketing yourself and your company with promotional items to get (and keep!) your name out there in front of your clients and prospective clients.
If you like the idea of incorporating new products into your promotions, this is the ideal time of year for us to talk about what’s new in the marketplace.
During the month of January, every promotional products factory rolls out new merchandise. Some items are truly novel (so much so they win awards); others are smart twists on tried-and-true products. Whatever your preference, we now have more product ideas than ever before to share with you. We’ve been receiving samples and new catalogs in the mail every day and would love to explore new ways of reaching your target audience in the months to come!
Call us at
I hope 2007 proves to be a happy and healthy year for you (and a prosperous one for your organization!).
Beth M. Levine
516-935-0553
info@mmpromos.com
Have you ever received a gift of food or candy? If so, chances are you appreciated and enjoyed it. Similarly, if you or your salespeople are challenged getting through to prospects, courting them with food or candy is certain to yield good will. Not only will you get thank-you calls and e-mails – giving you the opportunity for more dialogue – but you stand a solid shot at making an appointment.
You don’t have to spend a fortune. In additional to conventional containers (jars, wooden boxes, etc.) there are countless reasonably-priced novelty-shaped dispensers available, from mailboxes and pill bottles to slot machines and banks. They can be filled with a choice of treats, such as mints, nuts, chocolates or jelly beans.
Get more mileage with refills. Aren’t you glad when a restaurant provides free beverage refills? Whether your sales force drops in every quarter with a bag of nuts or you ship off a package several times a year, supplying prospects with refills is certain to result in additional communication.
Include a card. Don’t expect the imprint on the container to speak for itself. A card will support your message. For example, along with a light bulb-shaped jar filled with yellow jelly beans you can send a note that says you’ve got lots of bright ideas you’d like to share -- in person. In a mailbox-shaped tin filled with wrapped chocolates, insert a card that says you’d rather not send mail that could get lost in the shuffle, that you’d like to get together to talk about your newest service.
Courting prospects can be fun – especially if you cleverly incorporate promotional products into your communications. Let me know if you’d like to brainstorm ways to turn prospects into clients using the kinds of gifts I’ve described.
We all want to be “on target” with our promotions, right? So what better time of year than Valentine’s Day to show your customers how much you care about zeroing in on exactly what they want and need. Here are a few ways that you can send some business-savvy sentiment straight to the heart of those you most value.
If you’ve never sent a Valentine’s Day survey to customers, do so this year. For a fun twist, try a cupid-theme, announcing your “desire to be on target with your service.” A few questions about what customers most seek can be accompanied by a red arrow-shaped pen or giant arrow-styled paper clip.
You can also simply thank those who’ve allowed you to deliver them goods and services during this past year. A note expressing your undying devotion to happy customers and appreciation for the opportunity to “hit the bull’s eye” by meeting their needs should strengthen your relationships. Include a lovely silver-plated Cupid’s Heart and Arrow pen/pen stand as a special client gift for the top tier of customers.
And don’t forget your employees. Plan an incentive program for the week leading up to Valentine’s Day. Distribute cupid-styled lapel pins for your salespeople or those employees who service the public to wear as a reminder. These can be accompanied by a note card encouraging them to “show the love” to customers during the specified time frame. Those staffers who receive the most positive customer feedback or generate the most sales during the week will receive an incentive gift.
Finally, use the holiday to acknowledge your team. A little heart-shaped tin of mints with your company logo and the words “thank you” is great way to start an employee’s day. Or distribute small cupid-styled bean bags or stress relievers with the message that the employees are the heart of your company.
Such sentimental expressions are valued and always appreciated during Valentine’s Day. So sharpen your cupid’s arrow and we’ll help you aim for the best results!
I hope you enjoyed this e-bulletin. Let's make 2007 a banner year! We look forward to helping you (or anyone you know) who would like to use our suggestions to grow their business. If you know of anyone that would be interested in reading and learning about promoting their company, please forward this newsletter onto them. Feel free to pass it along to friends, family and business associates who you believe would be able to take advantage of our services.
Be sure to call us at
 |
 |
 |
 |
||