We’re in the final stretch of winter and that means… spring promotional opportunities are around the corner!
In this month’s newsletter we share strategies for reaching your clients and prospects while they are out Swinging for Success. We also highlight Imprinted Apparel – the most popular category of promotional merchandise in the marketplace. (In other words, if you don’t rely on corporate attire to showcase your brand among employees, clients, prospects, and even vendors, you’re missing a great opportunity.)
As always, I encourage you to call us or send us an e-mail if you want help brainstorming for an upcoming promotional activity or event. Give us your budget and we’ll put our creative juices to work. I promise you’ll like the way we think and how we solve challenges!
Beth M. Levine
516-935-0553
info@mmpromos.com
February is American Heart Month. With heart disease being the leading cause of death and disability among Americans, we were glad to have had the opportunity to help Winthrop University Hospital promote it’s 1st Annual Women’s Heart Health Symposium.
The purpose of the symposium, which featured a different event every Friday in February, was to emphasize total well-being for women in a unique way. Programs have included Risk Factor Screening, Heart Healthy Eating, Cooking Demonstration, Stress Management Techniques, plus presentations from Winthrop’s Cardiology team.
Promotional giveaways presented to attendees were (of course) all heart-related, such as heart-shaped stress relievers. They served as a meaningful reminder of all that attendees have learned at the Symposium.
If you have an upcoming event, we’ll help you select giveaways certain to be kept and used. Call us at
With over 30 million people who play golf in the U.S., you’ve likely got a good percentage of enthusiasts within your customer base.
Avid players log an average of 25 rounds annually. Give a golf-related promotion and you’ll find that your brand and/or promotional message will receive repetitive exposure for the long-term.
Here are a few ideas:
Score an eagle with executives. When planning your next executive gift program, consider a travel-friendly putting set. A collapsible putter, balls and putting cup packaged in a handsome carrying case allow your key contacts to relax on the road.
Design business cards to a tee. Give out matchbook-sized packets of golf accessories as business cards, imprinting the exterior with your contact information and company logo. Inside, brand enclosed tees, ball markers, divot fixers, etc., with product logos.
Drive direct mail. Many golf accessories add lumpy interest to direct mail. Try a clip-on stroke counter, for example, with a note card saying, “Count on us for superior service.” Include a viewfinder that measures the distance to a pin with the reminder, “We go the distance for our clients.” Or, mail a single golf glove to key prospects asking for an appointment to “hand deliver” a sales presentation, at which time you’ll present the glove mate.
With springtime coming soon, it’s an excellent season to encourage your clients to hit the greens. Do so and you just might pocket some “green” as a result.
Give us a call at
Imprinted apparel is by far the most popular and visible promotional product. Most people I know probably have half a dozen or more t-shirts, polos, windbreakers or sweatshirts emblazoned with a logo or message that they got from a promotion, fundraiser or company store.
There’s a reason this category remains at the top year after year: Its unique combination of visibility and functionality is hard to beat.
But wearables are also constantly evolving – new fabrics, new styles, new imprinting and embroidery techniques, and innovative placement options. Couple that with the fact that people always need something to wear, and you have a winner.
Wearables can easily be tied to specific promotional opportunities. Here are just a few possibilities:
- Team-building at sales meetings
- Uniforms for company-sponsored sports events (softball teams, golf outings, etc.)
- Logoed apparel for employees
- Trade show “uniforms” for booth staff
- Giveaways at fundraisers or company picnics
- Company store items for workers and their families
And don’t forget wearables-related accessories like ties, scarves, caps, aprons, towels, blankets, and umbrellas. Creative business owners can even buy beach sandals with their company logo on the sole, leaving a “positive impression” in the sand.
It all adds up to one of the most vibrant and expansive categories of promotional products, one that’s far more than just sweatshirts and tees.
To find out how wearables can enhance your goals, call us at
When you’re ready to talk about spring promotions or special events, please call us at
 |
 |
 |
 |
||