On April 16, the Suffolk County Women’s Business Enterprise Coalition (SCWBEC) will be holding a Trade Show at the Smithtown Sheraton.
If you’d like to participate, click here for the form for vendor and lunch registration. There will also be a designated area for tables for corporate and governmental purchasing representatives (click here for the purchasing representative registration form). If you are interested in participating as a sponsor, please see the sponsorship information. Finally, click here for the schedule of seminars during the Trade Show.
The information regarding the trade show has been given from Lisa Renee Pomerantz of L.R.P., Secretary of the SCWBEC and Co-Chair of the Trade Show Committee. We invite you to the trade show running from 9am-1pm, with lunch from 1pm-3pm. It’s certain to be a great event. I’ll be there with a table. Hope to see you there!
This month’s newsletter features a client’s event (carefully-selected giveaways are the key to a successful promotion) and ideas on promote your business in conjunction with financial institutions (always a sure thing!). Read on for more!
Beth M. Levine
516-935-0553
info@mmpromos.com
Sometimes the selection of a promotional gift isn’t easy. Electronics? Desk accessories? Trendy wearables? Know that we’re here to help you select merchandise certain to be appreciated and kept by your target audience. An example follows…
The National Conference of CPA Practitioners (NCCPAP www.nccpap.org), established in 1979, is an association of member firms in public practice owned 100% by CPAs.
Every November, NCCPAP’s Nassau/Suffolk Chapter and the Internal Revenue Service (IRS), in conjunction with other professional organizations, present the Long Island Tax Practitioner Symposium. It’s held at the Crest Hollow Country Club in Woodbury, New York. This event is a great way to reach the target market of CPAs and other tax professionals who are the decision makers of their firms. Last year’s symposium, with over 600 attendees per day, was the IRS’ largest event in the Northeast region.
Last year Multi Media Promotions provided the Cell Mate and pens as giveaways at the event. According to Robert Goldfarb, CPA Symposium Chairman, they were a hit. “They are useful products that give your company high visibility with the professionals you market to.” (We’ll soon be busy brainstorming giveaways for this year’s event!)
If you’ve got an upcoming event and need help selecting a memorable keepsake for attendees, we welcome the challenge of pitching ideas you’re certain to like. Call us at
Have you ever considered promoting your business to or in conjunction with your local financial institutions? Think about it. Banks, loan companies, accountants… these are all entities that service your customers as well as your own company. Banks, in particular, have a perfect point of distribution – the teller window. And, they have a desire to be viewed as integral to the community.
Here are ways that promotions tied to financial institutions can work to your advantage:
Think cooperatively. Share the cost of imprinted products with local financial institutions. These items can be used as fundraisers or to generate awareness for an important cause. Community events, schools or charities can benefit from the partnership. Whenever your brand is associated with a good financial name, there’s value added.
Welcome new neighbors. Join in with financial companies and other businesses in your area to put together a welcome kit for new residents. This will spread the cost of marketing around while educating potential customers.
Tout your services. Many business services are needed by financial institutions. A security company might send fortune cookies with the message, “Let us protect your bank’s assets,” delivered in a Chinese takeout box. Tech-support companies could provide dollar-sign stress-relievers imprinted with help-line phone numbers to be kept at teller terminals.
Prove your worth. Take time to thank your financial partners and keep them up-to-date on your annual progress. This could be in the form of an executive gift to key financial partners with a note thanking them for their support of your company and outlining revenue milestones. There are silver-plated dollar-sign paperweights, chocolate coins and lovely desk sets that can show you mean business.
When you approach financial service providers, think carefully about their promotional needs. Image is very important so quality products that have a traditional, somewhat conservative bent are good choices.
To identify the right product to deliver your message to the financial marketplace, send us an
As always, feel free to share feedback about our newsletter. Our goal is for you to walk away from each issue with an idea you can use. We’d love to hear how we’re doing.
Be sure to call us at
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