In recent months I’ve yet to ask this question of a client without discovering at least one or more opportunities (also known as good excuses) for connecting with a valued or coveted target audience. Whether you’re looking to retain clients, find new ones, or give a gift to prospects to use outdoors resulting in more exposure for your organization, there are plenty of ways to accomplish whatever is on your promotional to-do list this summer. So let’s talk!

Earth Day was particularly meaningful for us this year because we had the opportunity to help Stony Brook University promote Earthstock, its annual celebration of the day established to increase awareness of and appreciation for our environment.

More than 75 environmental organizations, participants with an earth-friendly message and local schools were on hand for the school’s fourth annual week-long event. We provided 350 green t-shirts for everyone who worked the event, along with 1,000 mini bookmarks made of seeded paper which, when planted, will grow (a totally biodegradable product).

If you’ve got an upcoming event and need assistance researching and selecting relevant products to promote your cause, we’d love to help! Just call us at 516-935-0553 or send us an e-mail!

Who doesn’t need computer accessories these days? At home and at work, the computer has become a major focal point of our daily lives, and because of this the promotional opportunities for you and your business are huge.

Think in terms of “desktop real estate” when you consider computer accessories. People are spending more and more time in front of their desktops and laptops, and their needs are many.

As with any promotion, your goal is to provide your target audience with something that will occupy a prominent place in their high-tech world, an indispensable item that places your logo and message right there in front of them – or one that they’d never dream of leaving home without.

A screen-sweeper or mini-mouse that gets packed in their laptop case. A flash drive that can carry data or presentations from one computer to another. A mouse pad that’s ergonomically designed to reduce repetitive stress injuries. Picking an item that inspires such loyalty and frequent use can give you years of exposure. Other ideas include CD storage units, mini vacuums, cable bundlers, keyboard cleaners and brushes, stick-on mirrors and message holders.

If you’d like to explore how high tech can translate to high touch for your next promotion, special event, or employee recognition program, let’s talk about computer accessories. Just call us at 516-935-0553 or send us an e-mail!

There’s a good reason there are a lot of logoed mugs out there: People tend to latch on to a particular mug and use it until it breaks or gets too stained and cruddy! And that’s good, because it means there’s an opportunity for you to increase awareness of your organization.

You can turn that attachment to your advantage by doing a little sleuthing. Look around your company or check out your own kitchen cupboards. What kinds of mugs do people prefer? What is it about a particular style or color that inspires them to hang on to a certain mug or cup? This will help you choose a style that will more likely resonate with your audience.

And don’t forget travel mugs and insulated drinkware. These are the kinds of items most people don’t buy for themselves, and you can get major exposure by filling that gap. Again, do your homework. Metal or plastic? Insulated or non? Rubber top? Anti-spill lid? Cupholder-friendly? Durability? Handle or raised handgrip? By selecting the right combination of features and materials, you can ensure that your cup or mug gets used and displayed for years.

If you like the concept of an affordable, long-lasting promotion certain to get used – from plastic cups to glassware for banquets – we’re happy to discuss drinkware with you. Call us at 516-935-0553 or send us an e-mail!

We select topics for our newsletter based on the types of products many of our clients ask about or use for their promotional activities. If there’s a topic you’d like us to explore, please let us know!

We hope you’ll keep us in mind as you plan summer outings for staff. From “we appreciate your hard work” gifts to giveaways for families, we’ve got your needs covered. Call us at 516-935-0553 or send us an e-mail to start the research and brainstorming!