And since the New Year is just weeks away, I also want to share some suggestions for taking advantage of the opportunity to promote a fresh start. In addition, in this issue you'll read about how clocks and watches can be an effective promotional gift. As always, call me or send me an e-mail if there’s anything we can do to be helpful. P.S. If you missed last month’s newsletter, click here for back issues!
I don’t mean to rush you to think about your 2008 marketing plans, but I wanted you to know that if you’re the early bird type I’m certainly ready to talk to you about next year.
Happy Holidays!
Beth M. Levine
516-935-0553
info@mmpromos.com
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“This year the Bank celebrated its 80th anniversary. We needed gifts for our employee picnic. Our employees and their kids loved the gifts Beth came up with. We love to work with Beth because she has original and up-to-date ideas. Plus, we have 26 branches, and many of our events/campaigns include a few or all of our branches, which means gifts need to be drop-shipped. Multi Media has drop-shipped merchandise on numerous occasions to our branches and it’s always been smooth sailing…” 
Certain times of the year just beg for a sense of renewal – New Year’s Day, spring, Earth Day… you get the idea. And we know an invigorating array of promotional products to celebrate those occasions or to tie into any campaign with a message geared toward a “fresh” approach. Here are a few examples:
Plan a Q1 direct-mail piece to set the tone for the year. Inexpensive, lightweight items include perfumed sachets or scratch-and-sniff stickers. Your message: “We’ve got fresh ideas for your business this year.” Add a phone number or web site and you’ll be in sight and in mind by engaging multiple senses.
Leverage custom-shaped air fresheners to trigger desire. Just about any business can make this low-cost, high-visibility concept work as a mass giveaway or mailing enclosure. For example, a car-shaped air freshener infused with a “new car” scent sets the aura for automobile dealers or auto-detailers trying to stir car-owners’ yearning for the latest model or cleanest set of wheels. A tree-shaped, pine-scented freshener opens the door for clever copy such as, “Pining for lower prices?”
Show associates you care with scented gifts to refresh the soul. Give them a “Freshen Your Workday” kit. Include a scented candle, lavender-infused antibacterial gel, scented pen and herbal tea packets. The recipient will appreciate the gesture and become more productive as a result.
Make the most of promotional products with antibacterial properties. There are pens with antibacterial coatings, thin sleeves of scented paper-soap to keep in wallets or purses and antibacterial towelettes in logoed packets. A unique gift is aloe-plant stalks that can be planted by the recipient. Distributed in plastic imprinted wrap, this gift is truly refreshing and healing – not to mention perfect for a message of growth.
Whichever approach you choose, a creative twist on the concept of providing your target audience with fresh ideas is certain to generate curiosity among recipients.
To explore this idea, send us an e-mail or give us a call at
The average person looks at their watch or a clock more than 30 times a day. Think of the exposure you would get if your logo was on the face of that timepiece!
That’s what makes these products such popular promotional items – you just can’t beat the “cost-per-impression” (CPI) of watches and clocks. One study we read found that a basic $12 watch produced 35,000 impressions over its three-year warranty period, which works out to a CPI of roughly three-hundredths of a cent. Talk about getting the most bang for your buck!
Watches are traditionally thought of as service awards or executive gifts. But the array of price points and styles that are available these days is so wide that you can easily do a more broad-based promotion without busting your budget. For example, a lot of buyers who think nothing of laying out $10 or $12 for a golf shirt or windbreaker never even consider a similarly priced watch that offers at least as much (if not more) visibility, and a nice watch or clock tends to stand out because it’s not something that people receive very often.
If you go this route, you’ll need to order both men’s and women’s styles, but you can make this task easier (and make your promotion even more unique) if you ask recipients to specify which style they’d prefer. This gives you an opportunity to gather valuable information about customers and prospects; in exchange for their free watch, you can ask them to provide an e-mail address, demographic data, information on purchasing habits, etc. that can help build your database.
Clocks are just as effective, and the choices are just as numerous – wall clocks, desk clocks, digital, analog, custom shapes, you name it. A stylish clock with a subtle imprint can perform its promotional task for years, imparting its message dozens of times a day to a wide audience.
To explore this idea, call us at
We hope you are enjoying your holiday season. If there’s a last-minute “something” you need – whether for your staff or your clients or just important associates -- call us at
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