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Multi Media Promotions "Bringing Images and Ideas Together"
      Issue 28 • August 2008  
         
   
         
 

New and Noteworthy

Beth M.Levine, OwnerNat King Cole’s song, Those Lazy, Hazy, Crazy Days of Summer, may describe summertime for a lot of people, but at Multi Media Promotions, we’ve been anything but lazy the past several months!

First, we moved into our new office. A formal announcement will be coming in a couple of weeks. (Glad that’s done. Have you moved into a new home or office lately?!)

We’ve also had our hands full participating in a coalition of women-owned businesses called WBElieve. Together we exhibited at WBENC’s national conference and business fair in Atlanta about six weeks ago. It was a success (details are below) and we’re very excited to be part of this group!

In this month’s newsletter we also highlight food gifts. This is a not-so-subtle hint, by the way, to suggest that you start thinking now about corporate gift-giving, so we aren’t under the gun in December to help you show your appreciation of clients and staff. But no worries… in the coming months we’ll share more ideas than you can possibly use…

Enjoy the rest of your summer. And, as always, feel free to call me at 516-935-0553, or send me an e-mail to talk about marketing.
signature
Beth M. Levine
516-935-0553
info@mmpromos.com

P.S. If you missed last month’s newsletter, click here for the back issue!

 
         
   
       
 

Introducing…WBElieve in Green

Multi Media Promos is proud to announce its participation in a coalition of certified women-owned enterprises called WBElieve in Green. Members of the group include CRW Graphics (printing), Baseline Design (graphic design), Mrs. Paper (paper manufacturing), and MarketShift/Vector Consulting Group (internal and external marketing). 

An emphasis on sustainability in an organization is a multifaceted approach that weaves many experts together. For a company to be successful, everyone from purchasing agents to human resources is required to commit to evaluating and changing the way business is being done. WBElieve provides its clients with a full audit of their daily activity vis-à-vis the environment, evaluating everything from the paper and ink that they use to the public relations and marketing tactics that they employ.

At a recent WBENC conference, WBElieve's debut exhibit drew an overwhelmingly positive response. Seeded bookmarks along with our marketing brochure made from recycled wood and fiber were handed out to all visitors and exhibitors. Multi Media Promotions also gave out many of its sustainable marketing kits that include an LED windup flashlight and pens that are biodegradable and made from recycled paper. Other items in the kit were manufactured from corn resin, recycled tires, or seeded papers.

Attendees learned about manufacturing from recycled currency, denim, newsprint, sawdust, electronics, yellow pages and post industrial waste, and the organic and recycled bags in the marketplace. There was also plenty of interest in Multi Media Promotions’ recent emphasis on apparel manufactured from organic cotton, bamboo, soy and recycled polyester and denim.

If you’d like to explore ways in which your organization can do more to demonstrate its concern for our environment, Multi Media Promotions and/or WBElieve would love to help. To learn more, please call Multi Media Promotions at 516-935-0553 or send us an e-mail.

 
         
   
       
 

Incredible Edibles

Promotional products are frequently touted as "the ad medium that remains to be seen." But some buyers don't think food gifts fit the definition of promotional products. After all, how can something that is consumed leave a lasting impression? 

The answer involves the senses: it's just a different sense that's stimulated – it is taste instead of sight!

You’ve no doubt experienced this. Have you ever received a fruit basket or a bottle of fine wine? Even after the food was gone, the fond memory lingered. You may have even told others about the gift. The gesture stayed with you…the food/beverage, the experience and, most importantly, the giver.

That’s what makes food unique among promotional products. It’s received differently, processed differently, and remembered differently. It may not be as practical as other products, but it still conveys a strong, lasting impression.

The array of food gifts we offer to is staggering – from mints and bulk candy to meats, wines, exotic fruit and high-end edibles. In between are chocolates, nuts, pretzels, popcorn, coffee, tea, cakes, cookies, cheese and condiments.

Packaging is particularly important. Oftentimes the container is the only tangible reminder of the gift once it has been consumed, so the box, tin, canister or jar you choose gives a second opportunity to make a lasting impression.

Billions of dollars will be spent this holiday season on food gifts. Our suppliers offer product that is fresher and less expensive than some of the “big brands” in the marketplace. If you’re considering food gifts, let’s get together for a tasting session!

 
         
   
   
 

Make Your Meetings Memorable

Research shows that meeting planners buy more than $1 billion of promotional products each year to use at nearly two million corporate and association events. Even if your meetings are small in attendance or held infrequently, it’s good to be aware of the kinds of products known to work best for meetings.

Beyond the obvious – binders, bags, pens, badge-holders, etc. – there are banquet items, awards, lapel pins, speaker gifts, in-room amenities, wearables, even imprinted CD-ROMs of presentations.

Choosing the right product is twofold; first, select items that promote the event/meeting, and second, pick products that are relevant but also hit home with attendees. You want items that will not get thrown away or given to attendees’ kids when they get home. (Hint: Collectibles are always a hit, and it’s a great way for people to remember the event. Ask us for examples.) The key is to be different, which takes thinking time, so always build this into your event-planning schedule.

Whether it’s for sales training, new product launches, market research presentations or corporate transitions, the type of event – and the type of attendee – offers numerous opportunities to tie in with products that will reinforce the message, theme, or objective of the meeting.

Want to brainstorm about what kinds of products would take your next meeting to the next level? Call us at 516-935-0553 or send us an e-mail.

 
         
   
 

Starting to think about fall and working towards a strong fourth quarter? We’re here to help. Call us, write to us, or stop by our new office!

 
         
37 Werman Court • Plainview, NY 11803 Phone: 516-935-0553 • Fax: 516-345-1614 info@mmpromos.com • www.mmpromos.com 37 Werman Court • Plainview, NY 11803 Phone: 516-935-0553 • Fax: 516-345-1614 info@mmpromos.com • www.mmpromos.com Women's Business Enterprise
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