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| Issue 29 • September 2008 | ||||||||||
So… because we know you’re not under the gun yet to accomplish these goals, in this newsletter, we’re going to divert your attention a bit! All kidding aside, I hope you’ll read our ideas on making the most of Breast Cancer Awareness Month in October. Chances are you know someone who has been affected by this disease and it’s important to continue to build awareness and show support whenever possible. Also, because this is the time of year many sales teams start travelling again, we feature a product that is ideal for almost every audience -- regardless of what your company sells. (Stop wondering what it is… Scroll down!) Finally, we suggest that while you are focused on generating business between now and the end of the year, you keep in mind that staying top of mind year-round makes achieving your fourth quarter goals a bit easier. One of the best ways to do that is to present clients and prospects with a calendar certain to be kept. As always, we’re here to help with your promotional opportunities and challenges. Call, write or stop by our new office at any time for assistance! P.S. If you missed last month’s newsletter, click here for the back issue! |
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During the summer I was at a trade show out of town and realized that my cell phone had very few bars remaining and it would not last through the trip back to New York. Knowing I would be out of touch with my family and my office had me very concerned. How will I manage without a phone? Towards the end of the show, I passed a booth that carried the Mobil Phone Emergency Charger. The presenters had only one left, and they immediately gave it to me after I pled my case. As soon as I got on the bus heading back, I plugged the charger into my phone that was, by that time, down to no bars at all. The phone immediately charged to full bars and lasted all the way back. Needless to say, I was awed by the Mobile emergency charger and I'm sure you would be as well! The Turbo Charger… A Battery-Operated Cell Phone Charger
Like what you see? Have a purpose in mind or want our ideas? Call us at |
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Make October the month for pink office supplies. Use imprinted pink pencils, letter openers, or notepads throughout your workplace. This simple step reminds female employees to perform monthly self exams or, in the case of male employees, to have their female loved ones do so. Outfit staff in company-logoed pink tees, caps, ties, or scarves. As customers come in and out of your business during the month, they’ll see your team’s active support of the cause. Add Breast Cancer Checklists or informational brochures to your counter so that customers can learn about the disease, prevention, and treatment. Touch your customer base in a way that ties into your business. Many promotional product suppliers have licensed merchandise sporting the pink ribbon. A book store could hand out pink ribbon bookmarks. A toy shop might give pink-and-white ribbon-imprinted beach balls. A salon or spa could distribute silver-plated compacts with screen-printed pink ribbons with a message of well-being. Whatever your business, there’s a product to relate positively to the campaign. There are hundreds of product applications to carry a message of hope and health into the community. Call us at |
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Cater to your market. An automotive repair shop can remind clients of important annual maintenance checks for their cars. For example, in the month of May, they can imprint a date recommending that Freon be checked for maximum air conditioner performance. A landscaping service can imprint reminder dates for quarterly fertilizer and pest control. By making your calendar a valuable tool to remind customers of life’s little details, you’ve gone far to ensure its place in the households of your target audience. Promise monthly savings. Design your promotional calendar with monthly coupons that can be clipped off the bottom. This is an excellent tool for restaurants, grocery stores, dry cleaners or other service/consumer businesses. Go for multifunction. Look for calendar design choices and formats that include notepads or shopping list forms. Some include conversion tables for metric measures, which can be handy in the kitchen or the garage. Others can be personalized with photos, making the calendar a decorative object of personal pride. The key is setting your calendar apart with that extra little something of use. There are many other ways to add value to a calendar gift. When you’re ready to plan your calendar gift for clients or prospects, pencil us in for a date! Call us at |
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Starting to think about the holidays? Don’t sweat it. Next month we’ll start sharing new and sure-to-be-memorable suggestions for making your clients, employees and associates say “Wow! This is a wonderful gift! Thank you!” this holiday season. |
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