Right now you may be thinking about summer activities and enjoying nice weather, but it’s almost time to look at your fall marketing calendar and plan how to showcase your offerings to clients and prospects.
Top of our mind at the moment? Bags – the 2nd most popular promotional item in the marketplace. There is such a range of types that regardless of budget there is a bag for every organization, for every possible promotional opportunity.
We’re also excited to share some powerful facts and data about the value of promotional merchandise. The study we report on tells it best so please take a moment and skim this article!
And finally, because it’s a fact of life, we share ideas on how to tap into the Back to School market. With 65 million kids aged 0-13 and 22 million teens aged 14-18, there are many ways to increase your exposure with this audience.
As always, when you’re ready to talk about upcoming events and activities, please call me at
Beth M. Levine
516-935-0553
info@mmpromos.com
P.S. If you missed any of our previous newsletters, click here for back issues.
There’s a good reason that year after year several million dollars are spent by companies like yours to purchase bags emblazoned with their logos and messages: Everybody uses them! A few examples:
Recently we produced a HOLLYWOOD kraft shopper in a brown mirage stripe pattern finish, with a fold-over top, patched macramé handles, and gussets on both the side and bottom for Lexus of Massapequa, for customers dropping off their car for service. Whether they are leaving their car for an hour or overnight, car owners have various belongings they need to take with them and the Lexus bag makes it easy. Plus, it’s sturdy enough to use again and again – for lunches, toting personal items, etc.
For XCEL Federal Credit Union, bags were the most logical way to present members who attended their Annual Meeting with literature about the organization and a Post-it note giveaway.
The next time you need to hand out materials or simply wish to provide your audience with a promotional gift they are certain to use, we’ll help you determine the best style bag for your purpose. Just call us at
*Source: The Advertising Specialties Effectiveness Study
by the Advertising Specialty Institute
Marketing budgets are tight. Where do you turn? Easy – promotional products. A recent Advertising Specialty Institute (ASI) survey of more than 600 participants in major metropolitan markets found that imprinted gifts and incentives generate an average Cost Per Impression (CPI) of just $.004!
That’s $.022 less than the average CPI of traditional media, such as television advertising or print ads in national magazines, according to Brandweek.
Even better: you get a big bang for those precious pennies. The ASI study revealed 84% of respondents remembered the advertisers that gave them the promotional item; 42% came away from the experience with a more favorable impression of the company. If you’re wondering if that will translate into sales for the advertiser the answer is yes. Nearly one-quarter of respondents (24%) said they’ll be more likely to do business with the featured advertiser.
Why are these products so effective? Part of the equation is exposure. More than three-quarters of respondents kept an imprinted gift for more than six months. The value of promotional products also lies in their utility. Most respondents chose to keep an imprinted gift because it was useful. Some of the high-utility products studied by ASI included bags (used by respondents an average of nine times per month) and caps (used an average of six times monthly) and shirts (worn four times per month on average).
Other stats to consider: The mean number of people with whom respondents came in contact while wearing an imprinted shirt – 84. Promotional bags generated even more significant exposure, being seen by an average of 111 people during each outing, totaling a whopping mean of 1,038 impressions per month.
From wearables to writing instruments, calendars to ceramics – all these products are workhorse marketing solutions for advertisers. Let us help put these high exposure products to work for you.
Give us a call or send us an e-mail and together we’ll create effective marketing at a low cost per impression.
Back-to-school time is around the corner – a perfect opportunity to plug products and services to parents and kids. There are 65 million kids aged 0-13 and 22 million teens aged 14-18 who you can tantalize. Add in their parents and you’ve got hundreds of billions of dollars in consumer sales potential.
Here are a few ideas:
Launch a school-supply drive for the underprivileged. It’s a great way for businesses of all kinds to draw media and consumer attention. Pick a week for individuals to drop off donated school supplies at your store or office. Then reward them with an imprinted gift, acknowledging their goodwill. It could be a t-shirt compressed into the shape of a school bus that, when expanded, showcases your company name/logo about town.
Announce your back-to-school specials and promotions. Products such as imprinted bookmarks, pencils, rulers, book covers and notebooks can be handed out at local summer camps, school registrations or via direct mail.
Provide parents with back-to-school checklists to help them get their tikes ready for the school year. The checklist can include everything from dates/times for public school registration to list of forms/immunizations required in your local school district. Add in a few lines to promote your product/service (e.g. apparel musts offered by retailers or car maintenance by auto shops to get ready for carpool). Imprint the checklists on handy magnets or notepads.
Ask your local schools/teams what supplies they need. Then you can sponsor imprinted products to fill their needs.
There are so many opportunities. The key to success is making sure you choose products that kids find “cool.” Also, remember to appeal to parents’ sense of safety and well-being. For example, a product that would appeal to both kids and parents might be a CD-ROM game that has educational value or an imprinted flying disc that encourages physical activity.
Give us a call at
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