SJM Promotional Marketing Agency A customer is really satisfied when he or she not only comes back but brings someone with them. — Hyrum W. Smith
No. 10 • May 2006
 
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  High Tech Meets High Touch
     
 

Who doesn’t need computer accessories these days? At home and at work, the computer has become a major focal point of our daily lives, and because of this the promotional opportunities for you and your business are huge.

Think in terms of “desktop real estate” when you consider computer accessories. People are spending more and more time in front of their desktops and laptops, and their needs are many.

As with any promotion, your goal is to provide your target audience with something that will occupy a prominent place in their high-tech world, an indispensable item that places your logo and message right there in front of them – or one that they’d never dream of leaving home without.

A screen-sweeper or mini-mouse that gets packed in their laptop case. A flash drive that can carry data or presentations from one computer to another. A mouse pad that’s ergonomically designed to reduce repetitive stress injuries. Picking an item that inspires such loyalty and frequent use can give you years of exposure. Other ideas include CD storage units, mini vacuums, cable bundlers, keyboard cleaners and brushes, stick-on mirrors and message holders.

If you’d like to explore how high tech can translate to high touch for your next promotion, special event, or employee recognition program, let’s talk about computer accessories!

I hope you find this promotional concept helpful. Feel free to pass it along!

 
 
Cassie Omohundro signature

Cassie Omohundro, CAS
and the SJM Team
703.754.3073, ext. 7003
cassie@sjmagency.com

 
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