Research shows that meeting planners buy more than $1 billion of promotional products each year to use at nearly 2 million corporate and association events. Even if your meetings are small in attendance or held infrequently, it’s good to be aware of the kinds of products known to work best for meetings.

Beyond the obvious – binders, bags, pens, badge-holders, etc. – there are banquet items, awards, lapel pins, speaker gifts, in-room amenities, wearables, even imprinted CD-ROMs of presentations.

Choosing the right product is twofold; first, select items that promote the event/meeting, and, second, pick products that are relevant but also hit home with attendees. You want items that will not get thrown away or given away to attendees’ kids when they get home. (Hint: Collectibles are always a hit. Great way for people to remember the event. Ask us for examples.) The key is to be different, which takes thinking time, so always build this into your event planning schedule.

Whether it’s for sales training, new product launches, market research presentations or corporate transitions, the type of event – and the type of attendee – offers numerous opportunities to tie in with products that will reinforce the message, theme, or objective of the meeting. We’re happy to brainstorm what kinds of products will take your next meeting to the next level.

I hope you find this promotional concept helpful. Feel free to pass it along!

Cassie Omohundro, CAS
and the SJM Team
Extension 7003
cassie@sjmagency.com