Promotional products are frequently touted as "the ad medium that remains to be seen."

That's one reason why many buyers don't think food gifts really fit the definition of promotional products. After all, how can something that is consumed leave a lasting impression? How can your company's message sustain itself once the food is gone?

As with other types of promotional products, the answer involves the senses. In this case, it's just a different sense that's stimulated – it is simply taste instead of sight!

You’ve no doubt experienced this. Have you ever received a fruit basket or a bottle of fine wine? Even after the food was gone, the fond memory lingered. You may have even told others about the gift. The point is that the gesture stayed with you…the food or beverage, the experience and, most importantly, the giver.

That’s what makes food unique among promotional products. It stands out partly because it’s so different from other logoed merchandise. It’s received differently, processed differently, and remembered differently. It may not be as practical as other products, such as a calculator or a pen, but it still conveys a strong, lasting impression.

The array of food gifts we have access to is truly staggering. At one end of the spectrum are mints and bulk candy; at the other are gourmet meats, wines, exotic fruit and high-end edibles. In between are foods of every description – chocolates, nuts, pretzels, popcorn, coffee, tea, cakes, cookies, cheese and condiments.

One final thought: With food gifts, packaging is particularly important. In most cases, the container is the only tangible reminder of the gift once it has been consumed. The kind of box, tin, canister or jar you choose gives you a second opportunity to make a lasting impression.

I hope you find this promotional concept helpful. Feel free to pass it along!

Cassie Omohundro, CAS
and the SJM Team
Extension 7003
cassie@sjmagency.com